Opinions expressed by Entrepreneur contributors are their own. People are prone to being comfortable with repetition, but this can be costly in a business setting. It can add unnecessary workload and it can be mentally exhausting, too. This is the problem identified by the Dubai-based tech company Loyica, which developed software that eliminates repetition through the automation of workload, among others. Saphyte is a cloud-based customer relationship management (CRM) software designed and dev

At the heart of every successful business is customer satisfaction. When a customer is happy with a company’s products and services, the said customer is more likely to purchase again in the future. This is why to Loyica, a Dubai-based tech company, the roadmap to growth for their small and medium-sized partner businesses lies in enhancing the sales experience for both customers and sales representatives. That “sales experience” is a next-level concept founded on the theories of customer experi